The Value of RLC Endorsement
An RLC endorsement can be tremendously valuable to a candidate, especially in primary races. The RLC can provide endorsed candidates with a signed statement explaining why the candidate should be elected. This statement can be distributed as a flyer or displayed prominently at the candidate’s website.
In a primary in particular, the endorsement can ensure Republicans that the most worthy Republican candidate is the candidate who has embraced traditional Republican principles — the candidate endorsed by the RLC.
For the many voters who share our values — and we believe that most Republicans hold liberty and small government close to their hearts — the RLC is a brand name which stands for the core values of the GOP and having the endorsement of the RLC immediately lets voters know that a candidate is one of the best which our party has to offer.